Main menu


Direct Selling of Apps

This article explores two key strategies for selling mobile apps:

1. Single Download Paid Apps:

This method involves selling apps for a one-time fee, eliminating the need for recurring subscriptions. The article emphasizes the importance of pricing apps competitively and securely collecting payments. It also suggests offering various payment options and setting up efficient delivery and tracking systems.

2. Free Trial Versions with Upgrade Options:

 Offering free trial versions of apps is highlighted as an effective way to attract potential customers and showcase app features. Clear communication of trial terms and upgrade options is essential. Engaging with users during the trial period and providing incentives for upgrading can enhance customer loyalty. However, potential drawbacks, like users not upgrading after getting used to the free version, are discussed.

The article also stresses the significance of setting appropriate prices based on market research, competitor analysis, and customer feedback. It suggests considering pricing tiers for freemium models.

In summary, the article provides insights into successful app selling strategies, focusing on pricing, trial versions, and market research in the competitive app industry.

Direct Selling of Apps
Direct Selling of Apps

Offering Paid Apps for Single Downloads

One of the main opportunities for direct selling of apps is to offer paid apps for single downloads. This provides a more direct and secure way for the user to purchase your app without having to worry about a recurring subscription. It also allows them to try it out without any long-term commitment.

When setting a price for your app, it’s important to consider the competitive landscape in the app market and find a price point that is market-appropriate. You don’t want to set too high of a price for your app and end up missing out on potential sales. On the other hand, you don’t want to set too low of a price and risk undercutting the competition. Achieving equilibrium between both is essential.

When you’ve decided on a price, you’ll need to find a way to collect payments from customers. This can be done through a third-party payment system, such as PayPal, or an in-app purchase. Whichever you choose, make sure it is secure and reliable. You also want to give customers multiple payment options so that they can choose the one that works best for them.

When you’ve decided on the payment system, you’ll need to set up a system for delivering the app to the customer. This can be done through an email delivery system or a digital file delivery system such as Dropbox or Google Drive. For added security, you can also offer encryption for the files you send to customers.

Finally, you’ll need a system for tracking and managing sales. This will help you keep track of purchases and ensure that customers receive the app they paid for. You can also use this system to notify customers when new updates or features are available.

These are just some of the steps you should consider when offering paid apps for single downloads. By taking the time to plan out your process, you’ll be able to ensure a seamless customer experience and maximize your sales potential.

Providing Free Trial Versions with Upgrade Options

As with any product, it's important to provide potential customers with options when it comes to purchasing an app. Offering a free trial version of an app is an excellent way to draw in potential customers and showcase the features and advantages of a particular app. With a free trial version of an app, customers can get a better feel for the application and determine whether or not it is right for them.

When offering a free trial version of an app, it is important to clearly outline the terms of the trial so customers know exactly what they are getting into. This could be in the form of a disclaimer or terms and conditions page that outlines the length of the trial period and any restrictions or limitations associated with the trial. Furthermore, it is important to clearly state the upgrade options that are available to customers at the end of the trial period, or what will happen if the user does not upgrade.

Once a customer has signed up for the free trial version of an app, it is important to engage with them during the trial period. This could be through email newsletters, reminders about upcoming features and updates, or even providing additional perks that the customer can take advantage of if they upgrade. By engaging with the customer and providing them with more information and opportunities, it increases the likelihood that they will upgrade when the trial period ends.

Offering a free trial version of an app can also be beneficial for boosting customer loyalty and retention. By providing a free trial version of an app, customers are more likely to use the app and become more familiar with it, which can in turn lead to higher customer satisfaction and loyalty. Providing a free trial version of an app is also a great way to generate word-of-mouth, as customers may be more likely to recommend the app to their friends and family if they have had a positive experience with the trial version.

Finally, it is important to consider the potential drawbacks of offering a free trial version of an app. For example, it is possible that customers may become so used to the app during the trial period that they may not feel the need to upgrade at the end of the trial period. Additionally, offering a free trial version of an app could lead to an increase in customer support requests, as users may be more likely to ask for help or advice if they are not paying for the app.

Offering a free trial version of an app can be a great way to engage with potential customers and highlight the advantages of an app. However, it is important to carefully consider the potential drawbacks of offering a free trial version and take the necessary steps to ensure customer satisfaction and maximize the chances of upgrade conversions.

Setting Competitive and Market-Appropriate Prices

When it comes to setting competitive and market-appropriate prices for your paid apps, doing your research is key. You want to ensure that you are not pricing your product too low, as this could lead to customers taking advantage of your product and not valuing it. On the other hand, setting prices too high could lead to fewer people buying your product. It is important to find the middle ground and make sure you are pricing your product according to the market.

First, take some time to look at the pricing of similar apps in your industry. This will give you a good idea of the range of prices that people are willing to pay for apps. At the same time, make sure that you are considering the features and benefits of your product. If your app has additional features that other apps do not, you may be able to charge a higher price for it.

Another factor to consider when setting prices is the type of customer you are targeting. If you are selling your app to consumers, you may want to keep your prices lower than if you were targeting businesses. Businesses may be willing to pay a premium for an app with specialized features.

It is also important to consider pricing tiers if you plan to offer a freemium version of your app. Offering free versions of your app with the option to upgrade to a paid version can be a great way to generate revenue. You can use this pricing strategy to encourage people to purchase the full version of your app.

Finally, make sure to keep an eye on customer feedback. Customers may provide valuable insights into the pricing of your app. If customers feel that the price of your app is too high, you may want to consider adjusting the price to make the app more attractive to potential customers.

Setting competitive and market-appropriate prices for your app is an important step in ensuring the success of your product. By taking the time to research the market and consider customer feedback, you can make sure you are setting the right prices for your product.